The AI agent skills ecosystem has exploded. SkillsMP alone has 145,964+ open-source skills, and new marketplaces like Skills4Agents are launching with paid premium tiers ($10–$500/skill). Everyone's building marketing skills for Claude, Cursor, Codex — but most of them are advisory, not executable.
This post is a curated breakdown of the best marketing skills out there, what they actually do, and the critical difference between a skill that tells you what to do vs. a platform that does it for you.
What Are AI Agent Skills?
Quick primer if you're new to this: Skills are SKILL.md files — modular instruction packages that teach AI agents specialized tasks. Think of them as expert playbooks you can load into any AI agent.
They're composable, portable, and load on demand. Skills work across Claude.ai, Claude Code, Cursor, and the API — build once, deploy everywhere. The standard has become universal: Claude Skills, AgentFX skills, community skills all follow the same format.
The Best Marketing Skills (Curated List)
Corey Haines Marketing Skills Collection
This is the gold standard. 25 skills, 119,700+ installs, gaining 7,000+ new installs per week. Available at coreyhaines31/marketingskills on GitHub.
Here are the standouts:
Copywriting (9,100+ installs) — Landing pages, homepages, product pages. Uses Problem-First, Outcome-First, and Feature-First frameworks. The philosophy is clarity over cleverness, benefits over features. If you're writing any customer-facing copy, this skill immediately levels up Claude's output.
SEO Audit (13,100+ installs) — Diagnoses technical SEO, on-page optimization, and content gaps. The most-installed skill in the collection for good reason — SEO audits are complex, repeatable, and benefit enormously from a structured framework.
Marketing Psychology (7,000+ installs) — 70+ behavioral science mental models applied to marketing. Anchoring, loss aversion, social proof, scarcity — all translated into practical marketing tactics.
Paid Ads — Expert performance marketing across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok. Covers campaign structure, audience targeting, budget allocation, and ad copy frameworks (PAS, BAB, and more).
Marketing Ideas (5,400+ installs) — 140+ proven marketing strategies and approaches. Great for brainstorming when you're stuck.
Other notables: Pricing Strategy, CRO (landing pages, forms, A/B testing), Email Sequences (drip campaigns and nurture flows), Programmatic SEO (SEO-driven pages at scale), and Growth Engineering (technical growth tactics).
The catch: These skills guide Claude on what to write or suggest. They don't connect to Meta Ads Manager and launch a campaign. They're excellent advisory tools — but they don't execute.
Marsolab Professional SaaS Copywriter
Specializes in landing page copy, positioning, messaging, conversion optimization, and voice-of-customer research. If you're in B2B SaaS specifically, this skill is highly tuned for that context. Really good at taking your product details and producing clear, conversion-focused copy.
AgentFX Skills (by Hyper)
Available at agentfx.directory and on GitHub. These skills are derived from agents and workflows already running in production on Hyper.
B2B Growth bundle:
- Paid Ads — templates for Facebook, Google Search, and LinkedIn ads
- Cold Outbound — cold email and LinkedIn outreach sequences
- Organic Content — podcasts, newsletters, YouTube templates
Content:
- Clear Content — direct, clean copy for blogs, social media, and marketing materials
Technical:
- Next.js SEO — JSON-LD, metadata API, schema.org structured data
- Figma to Code — convert designs to production-ready code
Other Notable Skills
Adzviser MCP — Connects Claude to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest, and Snapchat for data and reporting. One of the few skills that actually bridges into real platform data.
Schema markup skills — Structured data for SEO (JSON-LD, schema.org). Essential for modern SEO and AI search visibility.
Social content optimization — Various community-built skills for platform-specific content optimization.
Competitor comparison page builders — Skills that help structure and write comparison pages (like this very blog post format).
The Marketplace Landscape
The ecosystem is growing fast:
- SkillsMP — 145,964 skills across categories: Tools (48K), Development (40K), Data & AI (27K), Business (26K), Content & Media (12.6K)
- Skills4Agents — A creator marketplace launching with monetization ($10–$500 per skill). Creators can now earn from their expertise.
- AgentFX Directory — Curated, verified, production-tested skills from the Hyper ecosystem
The Problem: Skills ≠ Execution
Here's the honest truth about every skill listed above: they're essentially expert playbooks. They tell Claude how to think about paid ads, copywriting, SEO. And they do that really well.
But none of them:
- Connect to your Meta Ads Manager and create a campaign
- Set up your Facebook Pixel and verify it's firing on your website
- Configure conversion tracking across platforms
- Pull the 50+ levers in Meta, Google, or TikTok ad platforms — bidding strategies, audience exclusions, placement optimization, dayparting, creative rotation
- Actually publish a blog post to your WordPress or Webflow site
- Monitor and optimize campaigns in real-time
They're co-pilots. They help you think, but you still do the work. McKinsey projects $4.4 trillion in productivity gains from AI automation — but only when AI actually executes, not just advises.
How Hyper Is Different: Built-In Skills + Actual Execution
Every skill listed above? That intelligence is baked into Hyper's agents. But Hyper goes further — agents don't just know what to do, they do it.
Paid Ads (Built-In)
Agents connect directly to Meta, Google Ads, and TikTok — full API access. They set up campaigns end-to-end: campaign structure, ad sets, audiences, creatives, bidding.
Pixel management — Agents check your website for proper Pixel installation, verify events are firing, and troubleshoot tracking issues.
Every lever is available: lookalike audiences, custom audiences, interest targeting, placement optimization, bid strategies, budget pacing, dayparting, creative rotation. Coming soon: DV360 (Display & Video 360), LinkedIn Ads, and Twitter/X Ads.
Content & SEO (Built-In)
Agents don't just suggest content — they write it, optimize it, and publish it directly to your WordPress, Webflow, or other CMS. The built-in data tool is comparable to SimilarWeb + SEMrush: keyword research, CPC data, competition analysis, and trend detection. Plus AI search visibility tracking across ChatGPT, Perplexity, Gemini, and Claude.
Schedule recurring content: "Write 2 SEO blog posts every day at 10am PST and publish to my website." That's a real workflow on Hyper.
The Full Stack
- Connect your tools once — agents have everything they need
- Web browser, code environment, API access — agents can do anything on command
- Schedule agents on a recurring basis — not just a co-pilot, a full AI coworker
- Templates that work like hiring an expert: copy a template, assign the task, let it run
The Bottom Line
The marketing skills ecosystem is incredible — shoutout to Corey Haines, Marsolab, and the entire community building these tools. These skills make AI agents smarter about marketing, and they're genuinely useful.
But there's a difference between an agent that knows marketing and an agent that does marketing. Skills give agents expertise. Hyper gives them the connections, tools, and execution engine to actually run your marketing.
If you want the intelligence of the best marketing skills with the execution to back it up — all built-in, zero setup, ready to go — that's what Hyper delivers.
Links & Resources:
- Corey Haines Marketing Skills — The gold standard collection
- AgentFX Directory — Curated, production-tested skills
- SkillsMP — 145K+ agent skills marketplace
- Skills4Agents — Creator marketplace with monetization
- AgentFX GitHub
- Hyper AI — AI agent platform with built-in marketing execution
Learn more at hyperfx.ai.