Note
Updated May 2026. Marketing skills as installable GitHub repos exploded as a category in late 2025 after Corey Haines published coreyhaines31/marketingskills in October 2025. Hyper followed with hyperfx-ai/marketing-skills powered by the Hyper MCP. OpenClaudia, zubair-trabzada, BrianRWagner, and aggregator repos like alirezarezvani/claude-skills and VoltAgent/awesome-agent-skills round out the ecosystem. This guide ranks the 8 best marketing skills repos in 2026 by skill coverage, install count on skills.sh, depth across the marketing stack, and integration with Claude Code, Codex, Cursor, and Gemini CLI.
If you've been watching AI agents go from "chat with Claude" to "Claude actually executes marketing work end to end," you've watched this happen through the Agent Skills spec: small, installable Markdown-and-prompt bundles that teach Claude (or any agent that supports the spec) how to do a specific task. Corey Haines kicked off the marketing-skills category with coreyhaines31/marketingskills in late 2025; the ecosystem has since grown to dozens of public repos.
This guide ranks the 8 best marketing skills repos in 2026 with real install counts from skills.sh, real GitHub URLs, real skill names, and real integration breadth. Hyper's hyperfx-ai/marketing-skills is at #1 because it's the only one paired with a production MCP server that actually executes against ad accounts. Corey Haines' OG repo holds #2 because of the install-count momentum and skill breadth.
What's new in the ecosystem as of May 2026
Three updates worth flagging since this guide first published.
1. The big curation hubs hit serious star counts. ComposioHQ/awesome-claude-skills now sits at roughly 59.6K stars with 130+ skills across categories including an explicit Business and Marketing section. VoltAgent/awesome-agent-skills (mentioned below) is now at roughly 21.6K stars curating 1,100+ skills. Both are now the de facto entry points for skill discovery across the broader agent ecosystem.
2. Single standout: last30days-skill at 25.7K stars. mvanhorn/last30days-skill is a single skill but worth its own mention because of how heavily marketers use it for competitor monitoring plus voice-of-customer research across Reddit, X, YouTube, Hacker News, plus the open web. v3.2.0 shipped May 10, 2026.
3. Hyper's marketing-skills repo is now live and active. hyperfx-ai/marketing-skills (covered below as the #1 entry in this ranking) is MIT-licensed plus actively maintained as of May 2026. For the deeper 2026 operator ranking of skills, MCPs, plus CLIs across all major agent platforms (Claude Code, Codex CLI, Hermes Agent, OpenClaw, plus more), see the follow-up guide: Best Marketing Skills, MCPs, and CLIs for AI Agents in 2026. For the broader picture on AI marketing skills positioning, plus the cross-CLI installation story, see Best Marketing Skills for AI Agents in 2026.
What 'marketing skills' actually means in 2026
Note
Marketing skills definition. A marketing skill is an installable Agent Skills spec bundle (folder containing a SKILL.md file with YAML frontmatter and instructions) that teaches Claude or another AI agent how to perform a specific marketing task: SEO audit, ad campaign launch, email sequence, competitor research, etc. Skills install via npx skills add <repo> into ~/.agents/skills/ and become discoverable by Claude Code, Codex, Cursor, Gemini CLI, and any agent that supports the Agent Skills spec.
The Agent Skills spec was published as part of the Claude Code launch and adopted across the AI tooling ecosystem through 2025-2026. Skills are not plugins or extensions in the traditional sense; they're prompt-and-instruction bundles that the agent reads at task time. The agent stays in control; the skill provides context, methodology, and procedural knowledge.
How to install (Agent Skills spec)
Most marketing skills repos ship via the same npx skills CLI:
# Install all skills from a repo
npx skills add coreyhaines31/marketingskills
# Install specific skills only
npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
# Install Hyper's repo
npx skills add hyperfx-ai/marketing-skills
The CLI installs to ~/.agents/skills/ and symlinks into .claude/skills/ for Claude Code compatibility, plus into Cursor's .cursor/skills/ if Cursor is detected. Skills become available immediately in any agent that scans those directories.
The 8 repos ranked
Operators who want marketing skills that actually execute against ad accounts via the Hyper MCP, not just provide procedural knowledge
- Best for
- Operators who want marketing skills that actually execute against ad accounts via the Hyper MCP, not just provide procedural knowledge
- Pricing
- Free repo + 49 USD/month for Hyper MCP, free 7-day trial
Pros
- Only repo here paired with a production MCP server (Hyper MCP) that executes against Meta, Google, TikTok, Amazon, Pinterest ad accounts
- 17 skills across 6 categories: Paid Ads (6: google-ads, meta-ads, meta-ads-library, amazon-ads, tiktok-ads, pinterest-ads), Social Media (3: tiktok, instagram, linkedin), Research (2: seo-research, competitor-intel), Creative (3: ad-creative-generation, image-generation, video-generation), Outbound + Lifecycle (2: cold-email-outreach, email-lifecycle), Analytics (1: analytics-insights)
- Skills handle compliance and rate limiting via the official platform APIs (no community MCP ban risk)
Cons
- Skills are most useful when paired with the Hyper MCP at 49 USD/month (free 7-day trial)
- Newer repo than Corey's (published Q1 2026); install count smaller as a result
See moreSee less
- Real customer outcomes: 1,000+ customers, 10M+ USD/month managed ad spend
- Works with Claude Code, Codex, Cursor, and Gemini CLI
The OG marketing skills repo. Strong for technical marketers and founders who want Claude to operate as a marketing department across CRO, copywriting, SEO, analytics, and growth engineering
- Best for
- The OG marketing skills repo. Strong for technical marketers and founders who want Claude to operate as a marketing department across CRO, copywriting, SEO, analytics, and growth engineering
- Pricing
- Free
Pros
- 281.9K total installs across all skills on skills.sh (highest on the leaderboard)
- 32 skills covering CRO, copywriting, SEO, paid ads, analytics, retention, growth engineering, sales ops
- Top individual skills: seo-audit (98.4K installs), copywriting (88.1K), marketing-psychology (64.5K), social-content (60.7K), content-strategy (59.9K), programmatic-seo (58.7K)
Cons
- Skills are procedural knowledge only; they don't execute against ad accounts (no MCP layer)
- Heavy on top-of-funnel content and CRO; lighter on paid ads execution
- Multiple unofficial forks (mysticaltech, syntax-syndicate) cause confusion about which to install
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- All skills cross-reference each other and pull from a shared product-marketing-context file
- Active maintenance and community contributions
Open-source-leaning teams who want a community-maintained marketing skills repo with broad coverage
- Best for
- Open-source-leaning teams who want a community-maintained marketing skills repo with broad coverage
- Pricing
- Free (open source)
Pros
- 34 open-source marketing skills covering SEO, content, email, ads, analytics, and growth
- Apache or MIT licensed; safe for commercial use
- Community-driven; pull requests welcomed
Cons
- Lower install count than Corey's; less battle-tested
- No production MCP layer; procedural knowledge only
- Documentation quality varies by skill
See moreSee less
- Direct competitor-pressure on coreyhaines31/marketingskills
Operators who want parallel sub-agents handling website audits, copy, email, ad campaigns, content calendars, and competitive intel in one bundle
- Best for
- Operators who want parallel sub-agents handling website audits, copy, email, ad campaigns, content calendars, and competitive intel in one bundle
- Pricing
- Free
Pros
- 15 marketing skills with parallel subagents architecture
- Audits any website, generates copy, email sequences, ad campaigns, content calendars
- Produces client-ready PDF reports (useful for agency teams)
Cons
- Parallel subagent architecture requires careful prompt design
- Newer repo; smaller install footprint than Corey's
- Less depth on paid ads execution
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- Compact, focused scope (15 skills) makes onboarding fast
Marketers who want frameworks and methodologies (jobs-to-be-done, ICP, positioning) translated into Claude-executable workflows
- Best for
- Marketers who want frameworks and methodologies (jobs-to-be-done, ICP, positioning) translated into Claude-executable workflows
- Pricing
- Free
Pros
- Strong on marketing frameworks (positioning, ICP, JTBD)
- Designed for Claude Code, but works with OpenClaw and other agents
- Author actively shares case studies on LinkedIn and Twitter
Cons
- Frameworks-heavy; lighter on execution skills
- No MCP layer; procedural knowledge only
- Smaller install count vs Corey's repo
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- Smaller, focused skill set (good for onboarding)
Teams that want a one-stop aggregator covering 232+ skills across engineering, marketing, product, compliance, and C-level advisory
- Best for
- Teams that want a one-stop aggregator covering 232+ skills across engineering, marketing, product, compliance, and C-level advisory
- Pricing
- Free
Pros
- 232+ skills curated from across the ecosystem
- Compatible with Claude Code, Codex, Gemini CLI, Cursor, and 8 more coding agents
- Cross-functional: engineering plus marketing plus product all in one repo
Cons
- Marketing skills are a subset; not a marketing-specialized repo
- Curation quality varies because of breadth
- Some skills overlap or conflict if installed simultaneously
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- Useful as a discovery surface even if you only install the marketing slice
Skill discovery and benchmarking, not direct installation
- Best for
- Skill discovery and benchmarking, not direct installation
- Pricing
- Free
Pros
- 1,000+ agent skills curated from official dev teams and the community
- Compatible with Claude Code, Codex, Gemini CLI, Cursor
- Awesome-list format makes it the de facto skill discovery surface
Cons
- Curation only; you still install from the underlying source repos
- Marketing slice is small relative to the engineering and dev-tools sections
- Inclusion criteria are loose; quality varies
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- Updated regularly with new submissions
Users who want pre-built `.skill` files for easier installation than the original Corey Haines repo
- Best for
- Users who want pre-built `.skill` files for easier installation than the original Corey Haines repo
- Pricing
- Free
Pros
- Fork of coreyhaines31/marketingskills with pre-built .skill bundle files
- Reduces friction during install on certain CLI versions
- Maintains parity with upstream skills
Cons
- Fork; can drift from upstream as Corey ships updates
- Same procedural-knowledge limitation as the original (no MCP execution)
- Adds confusion vs the canonical Corey repo
Side-by-side comparison
| Repo | Skills | Installs | MCP execution? | Best for |
|---|---|---|---|---|
| hyperfx-ai/marketing-skills | 17 | Newer (Q1 2026) | Yes (Hyper MCP) | Operators with real ad spend |
| coreyhaines31/marketingskills | 32 | 281.9K total | No (procedural only) | OG marketing department in chat |
| OpenClaudia/openclaudia-skills | 34 | Mid | No | Open-source teams |
| zubair-trabzada/ai-marketing-claude | 15 | Mid | No | Parallel subagent workflows |
| BrianRWagner/ai-marketing-claude-code-skills | 20+ | Mid | No | Framework-driven marketers |
| alirezarezvani/claude-skills | 232+ | High | No | Cross-functional teams |
| VoltAgent/awesome-agent-skills | 1,000+ curated | Discovery | Varies | Discovery and benchmarking |
| mysticaltech/marketingskills (fork) | 32 | Lower | No | Easier .skill file install |
How to choose
Match repo to operation
Pick Hyper marketing-skills if
Recommended: You run real ad spend across Meta, Google, TikTok, Amazon, or Pinterest. You want skills that EXECUTE rather than just describe how to execute. You want compliance and rate limiting handled via official platform APIs (not community MCPs at ban risk). You want one MCP that connects Claude, ChatGPT, or Cursor to your ad accounts and campaign-management tooling. Pair the free repo with the Hyper MCP at 49 USD/month plus a free 7-day trial.
Pick coreyhaines31/marketingskills if
Recommended: You want the OG, highest-install marketing skills repo for Claude. You're focused on top-of-funnel CRO, SEO audit, content strategy, copywriting, and growth engineering. You don't need ad-account execution; procedural knowledge is enough. You want the most battle-tested community ecosystem. Pair with Hyper marketing-skills if you also run paid ads; the two repos coexist cleanly because the skill names don't collide.
How Hyper compares
The argument for Hyper at #1 specifically: Corey Haines' repo (and every other procedural-only repo on this list) gives Claude the methodology to do marketing work. Hyper gives Claude the methodology PLUS the production execution layer to actually do the work against your ad accounts. When Claude asks "should I pause this underperforming campaign?", Corey's repo describes how to evaluate; Hyper's repo plus the MCP actually pauses the campaign in Meta or Google.
For operators with real ad spend, that gap is the difference between AI as research assistant and AI as ad-ops execution layer. The 1,000+ Hyper customers running 10M+ USD/month managed ad spend through this stack are the proof. Real customer outcomes at /blog/ai-marketing-case-study.
For broader context on AI marketing tools beyond skills repos, see /blog/best-ai-tools-for-marketing-2026. For the deeper guide to what skills actually are and how to combine repos, see /blog/ai-agent-marketing-skills-complete-guide.
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Frequently asked questions
Q: What is the best marketing skills GitHub repo in 2026?
Depends on whether you need execution or just procedural knowledge. For operators with real ad spend who want Claude to actually run campaigns: hyperfx-ai/marketing-skills paired with the Hyper MCP. For procedural marketing department in chat (CRO, SEO, copy, growth eng): coreyhaines31/marketingskills with 281.9K total installs is the OG. Most operators end up running both.
Q: How do I install marketing skills repos?
Most ship via npx skills add: `npx skills add coreyhaines31/marketingskills` or `npx skills add hyperfx-ai/marketing-skills`. The CLI installs to ~/.agents/skills/ and symlinks into Claude Code, Cursor, and Codex skill directories. Specific skills can be installed with --skill flags. Cross-platform; works on macOS, Linux, Windows with Node.js 18+.
Q: What's the difference between a 'marketing skill' and an 'MCP server'?
A marketing skill is procedural knowledge: instructions, methodology, prompts that teach Claude how to do a marketing task. An MCP server is an execution layer: actual code that connects to external services (ad accounts, analytics platforms, email tools) and performs operations. Skills tell Claude what to do; MCP servers let Claude actually do it. Hyper combines both: marketing skills repo plus production Hyper MCP.
Q: Can I install multiple marketing skills repos at once?
Yes. The Agent Skills spec uses prefix-namespacing in some installer configurations (e.g. ch-seo for Corey Haynes, kw- for knowledge-work plugins). Most operators run 2-3 repos: a procedural-knowledge repo (Corey, OpenClaudia) plus an execution repo (Hyper). Skill names rarely collide because they describe different operations (e.g., page-cro vs google-ads).
Q: Are marketing skills repos free?
The skill repos themselves are typically free and open-source (MIT or Apache licensed). The execution layer often costs money: Hyper MCP is 49 USD/month with a 7-day free trial. Procedural-only repos (Corey, OpenClaudia, zubair-trabzada) are entirely free; you provide the agent (Claude Code, Cursor, Codex) which has its own pricing.
Q: What is skills.sh?
skills.sh is the agent skills directory and leaderboard, showcasing reusable capabilities for AI agents across multiple platforms (Claude Code, GitHub Copilot, Cursor, Gemini, etc.). It tracks install counts and provides discovery. As of 2026, coreyhaines31/marketingskills holds 281.9K total installs across 32 skills, making it the highest-installed marketing-specific repo on the leaderboard.
Q: Can I write my own marketing skills?
Yes. The Agent Skills spec is documented and open. Each skill is a folder with a SKILL.md file containing YAML frontmatter (name, description) and Markdown instructions. Most repos accept community pull requests. For the agent ecosystem to mature, more domain-specific repos are welcome; if you have a unique marketing methodology, packaging it as a skill is the fastest distribution path in 2026.
Q: Will Anthropic ship official marketing skills?
Anthropic ships skills in their official anthropic-skills repo, but those are general-purpose (PDF generation, web research, document Q+A) rather than marketing-specific. As of May 2026, the marketing-specific space is community-driven, with coreyhaines31/marketingskills and hyperfx-ai/marketing-skills as the dominant repos. Anthropic-blessed marketing skills could appear in 2026-2027 but no public announcement exists yet.