AI Agent for Meta vs Google Ads — Cross-Platform Ad Performance Comparison


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Description
About this template
How this agent works
Compares Meta and Google Ads performance side-by-side and delivers budget reallocation recommendations.
Here's how it works:
- Connect your Meta Business and Google Ads accounts
- Campaign data is pulled and normalized for comparison
- AI identifies which platform performs better by objective
- Get recommendations for reallocating your marketing budget
Why use this agent?
- •Stop guessing which platform deserves more budget
- •Catch underperforming campaigns before wasting spend
- •Replace spreadsheet work with automated analysis
- •Get unified reporting across both platforms
Who is this for?
- •Marketing agencies running paid ads across platforms
- •In-house teams managing Meta and Google campaigns
- •E-commerce brands advertising on both platforms
Cross-Platform Ad Analysis
This AI agent connects to Meta Business and Google Ads, pulls campaign data from each, and runs unified analysis. Metrics are normalized for accurate comparison—attribution windows and platform-specific definitions are handled automatically.
The output: which platform performs better for each objective, where budget is underutilized, and recommendations for reallocating your marketing spend.
What Gets Analyzed
Performance: Cost per acquisition, ROAS, click-through rates, conversion rates—normalized for direct comparison.
Budget: Campaigns with high spend and low returns. Where budget is sitting unused. What happens if you shift spend between platforms.
Audience & Creative: Which segments perform better on Meta vs Google. Video vs static by platform.
Who This Is For
Agencies: Automate cross-platform reporting for every client. Run on a schedule or trigger on-demand.
SMBs: See which platform is actually driving results without building spreadsheets or hiring an analyst.
In-house teams: Get unified reporting across both platforms for executive updates and budget planning.
Getting Started
Connect your ad accounts via OAuth. Analysis runs within minutes. Schedule regular reports or set up alerts for performance shifts.
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